Digital presence proposal, October 2026
Bookings, messages, orders and reviews managed in one system on Velos, so that your time goes to the Pasta Club, the meal kits and the next location. The demonstration in the middle of this page is interactive.
See the demoVelos is the core. Every channel connects to it.
Today, bookings sit in Dineplan, messages in Instagram and Facebook, orders in a Google Form and reviews on Google, with no single customer list. Each is managed separately, by hand.
We implement Velos as the central platform. The website, the Reserve buttons, Messenger, Instagram, WhatsApp, email, Dineplan bookings, meal kit orders and reviews all feed one customer record and one inbox. Follow-ups, the weekly drop announcement, review requests and lapsed-member reminders are automated.
The platform is structured for multiple locations from the outset. Each location has its own pages, hours, Google Business Profile and reservation path. Each franchisee operates a Velos sub-account under the Pasta Barra brand, with group-level visibility for you. Every drop and delivery run is keyed to a location, so a second kitchen is an addition rather than a rebuild.
Five components, all integrated with Velos.
Eight pages, a text-based menu with prices that Google can index, a Dineplan Reserve button in the header of every page, one set of hours synced to Google, and a privacy policy with POPIA consent on every form. Structured for multiple locations.
Category corrected to Italian Restaurant, hours aligned with the website, menu attached, photographs replaced, and the review link added to the post-visit email Dineplan already sends.
One tagline, one handle convention and one link in every bio. The second Linktree retired, the inactive order form removed, Reserve connected on Facebook and Instagram, and the TikTok link corrected.
Messenger, Instagram, WhatsApp and email in one inbox. Bookings, enquiries and club orders on one contact record. Three pipelines, welcome and review automations, and domain authentication (SPF, DKIM, DMARC) for reliable email delivery.
A complete, consistent identity across every channel.
The current logo is used in several places without a suitable source file. We redraw it as a vector and supply the full set: lock-up, wordmark, pasta mark, light and dark versions, SVG and PNG, favicon and app icon, with a brand guide. We then rebuild the banners and profile images for Instagram, Facebook, TikTok, Google and LinkedIn, and supply email signatures for the team.
A franchisee receives a finished brand from day one.
A weekly drop rather than a shop. The demonstration below is interactive.
Manny opens this screen on his phone, selects the week's dishes, sets the number of kits, and publishes. The drop page updates automatically. Orders close on Thursday at noon, deliveries run on Friday across Pretoria East, and marking an order delivered sends the customer the cooking video. Payment is processed through Paystack. No catalogue, no stock management and no CMS training required.
Reserve a tableThis week's kits have not been published yet.
This week's drop, week of 27 October
Pasta Club, dropsDish names and prices in the demonstration are examples. Payments and messages are simulated.
Content, reviews, the site and the advertising, managed for you.
Four Reels, four images and four carousels on Instagram and Facebook, with Reels cross-posted to TikTok. You capture footage on your phone from a shot list we provide; we edit, caption, schedule and manage replies.
Targeted audiences built on Meta and Google Ads: Google search for restaurant bookings and Meta for the meal kits. Campaign management is included. Ad spend of R3,000 to R5,000 a month is paid by you directly to Meta and Google.
Requested after every visit, directed to Google, and responded to. Community replies on every post.
Hosting, security, uptime, content edits and the Velos CRM. On Elite: the search programme, four written blogs a month and the AI assistant.
The scorecard findings, and what is corrected before the website goes live.
The scorecard shows 35 out of 100, with three pillars at zero: no Google rankings, no inbound links, and a Business Profile categorised as Chef with hours that differ from the website. Across the channels there are four taglines, two handles, two Linktrees, a Facebook button pointing to WhatsApp, and an order link that opens a closed form.
These items do not depend on the new website. The Google listing, the Reserve buttons on Instagram and Facebook, a single bio and link, and removal of the inactive order funnel are completed by day three.
R58,500 once-off, plus a monthly fee at the tier you select.
| Once-off | What it covers | ZAR |
|---|---|---|
| Smart Website, Growth build | 8 pages, live menu, Dineplan everywhere, CMS blog, booking, Paystack, SEO and GEO foundation, privacy, analytics, multi-location structure, live in 7 working days | R35,000 |
| Brand kit | Logo redrawn, full lock-up set, brand guide, banners for every platform, email signatures | Included |
| Velos CRM onboarding | One inbox, three pipelines, automations, domain authentication, WhatsApp API application, training | R6,500 |
| Social cleanup | Tagline, handles, bios, links, Reserve buttons, dead funnel removed | R2,500 |
| Google Business Profile | Claim, category, hours, menu, photos, review link, listings matched | R2,500 |
| Pasta Club meal kit portal | Airtable base, chef's phone screen, drop page, Paystack checkout, driver view | R12,000 |
| Total once-off | Outright, or three interest-free payments of R19,500: before kickoff, at site go-live, and when the first drop runs. | R58,500 |
| Monthly | What runs every month | Growth, recommended | Elite, the upgrade |
|---|---|---|---|
| Smart Website monthly | Hosting, security, uptime, Google review automation and the Velos CRM underneath (Lite on Growth, Plus on Elite). Content edits: 5 a month on Growth, unlimited on Elite. Elite adds the ongoing SEO, AEO and GEO programme, four SEO-ready blogs a month written for you, and an AI assistant trained on your menu, hours and bookings. | R5,500 | R12,500 |
| Social management | 12 posts, editing of your footage, captions, scheduling, replies, reporting | R6,500 | R6,500 |
| Meal kit portal | Airtable seats, hosting, monitoring, drop-week support | R1,500 | R1,500 |
| Paid advertising | Audiences, campaigns, tracking and reporting on Meta and Google | Included | Included |
| Monthly fee | Plus R3,000 to R5,000 a month in ad spend paid by you directly to Meta and Google. ZAR fixed at these rates; the monthly adjusts 8% a year on the go-live anniversary with 30 days' notice. Moving from Growth to Elite later is an email, not a rebuild. | R13,500 | R20,500 |
Three items excluded from scope, and the reasons.
Built in two weeks from content sign-off. First drop the following Tuesday.
The two-week period starts at content sign-off: logo, photographs, menu, hours and four kit candidates. WhatsApp Business API approval and Paystack merchant onboarding are subject to Meta's and Paystack's timelines. If either is delayed, the drop launches with email and card payments and the remaining channels are enabled on approval.
Once-off R58,500 outright or 3 × R19,500 interest-free: before kickoff, at site go-live, and when the first drop runs. Monthly billed from launch. Support per the NextGen Support Services guide, signed at go-live. Paystack fees and ad spend at cost. Valid for 30 days from 22 October 2026.
A thirty-minute call to confirm the Pasta Club details and the content handover.
On the call we confirm whether the club includes a paid membership tier, whether kits are capped per drop, the supply of logo files and photographs, the hours and address, and the first four kit candidates with prices. A signed quote and deposit follow, and the two-week build begins.
Book the call